#ShareLondon
A concept pitch for the D&AD Competition / JCDecaux brief, celebrating the diverse community of many Londoners with the #ShareLondon tag. Each character represents the everyday people. They share their stories and experiences as they communicate with the public in real time.

Concept / Mockup Design

Users tweet messages under the #ShareLondon tag and official Twitter Page of these characters would respond in real time and displayed at assigned monitors throughout Oxford Street for brief period of time.




Character Designs


Pitch Presentation






